
Pim van Vliet, PhD, is the writer of Excessive Returns from Low Threat: A Exceptional Inventory Market Paradox with Jan de Koning.
On the planet {of professional} investing, a scary obsession has taken maintain: the fixation on benchmarks and relative efficiency. This phenomenon, which I’m coining “benchmarkism,” is distorting incentives and pulling many institutional traders within the mistaken path. It’s time to discover how we will escape this benchmark entice for smarter investing the place the main focus is on steady long-term wealth progress.
The Rise of the Benchmark
The rise of funding benchmarks began within the late nineteenth century when Charles Dow launched the Dow Jones Industrial Common in 1896. At the moment, the position of benchmarks was minimal. Buyers have been primarily centered on dividends, as demonstrated by funds like these supplied by Robeco. Benchmarks performed no position in Robeco’s funds till many years after the agency was based in 1929.
It wasn’t till the environment friendly market speculation gained prominence within the Sixties that benchmarks began changing into the funding business’s central efficiency yardstick. At the moment, beating benchmarks is commonly seen because the definitive measure of success, overshadowing essentially the most elementary guidelines of investing — don’t lose capital and obtain an enough return. Buyers are more and more fixated on relative short-term efficiency.
John Maynard Keynes as soon as quipped, “It’s higher to fail conventionally than to succeed unconventionally.” Nowhere is that this assertion embraced with as a lot approbation as in right this moment’s benchmark-driven world.
The Core Downside of Benchmarkism
The crux of the issue with benchmarkism is that it shifts the investor’s focus away from absolute returns and capital preservation. Benchmarkism shifts the main focus to outperforming the benchmark. However this may end up in irrational decision-making. Think about a portfolio supervisor selecting between a steady inventory providing an 8% return and an index fund that averages 8% however fluctuates wildly. Logically, most traders would decide the steady inventory for its decrease absolute threat. But, a supervisor aiming to beat the benchmark may keep away from the steady inventory as a result of it provides durations of no outperformance, which is a considerable threat within the realm of benchmarkism. This dilemma is illustrated in Determine 1.
Exhibit 1. Steady inventory versus risky benchmark.

A hypothetical instance of returns of a inventory and the benchmark in two durations.
This habits displays how the drive to beat benchmarks can push traders to tackle further dangers, diverting consideration away from the 2 elementary funding ideas: capital preservation and long-term wealth progress. In bond markets, for instance, debt-laden international locations or companies usually get bigger weights in bond indices. Because of this, portfolios are sometimes tilted towards the riskiest issuers, just because they carry extra debt. That’s the paradox of benchmark investing: it encourages risk-taking in pursuit of relative positive factors, typically on the expense of frequent sense.

Historic Lesson of Fisher Black
The deal with relative return over threat administration isn’t new. Fisher Black — one of many architects of the now 60-year-old capital asset pricing mannequin (CAPM) — tried to launch a low-risk fairness fund at Wells Fargo within the early Seventies. His analysis demonstrated that low-beta shares may obtain market-like returns with diminished capital threat. The fund aimed to revenue from this precept of “profitable by dropping much less.” But, it didn’t take off. The issue? Black’s revolutionary technique confronted leverage constraints, and traders have been extra centered on beating the market than lowering threat.[i]
Sarcastically, it wasn’t till the dot-com bubble burst in 2000 and the monetary disaster of 2008 that defensive, low-volatility methods gained actual traction. A number of low-volatility ETFs turned highly regarded, attracting massive inflows within the early 2010s.[1] At the moment, Black’s thought is extra related than ever. Defensive methods have demonstrated their resilience by outperforming throughout downturns resembling in 2022. Nonetheless, the emphasis on relative efficiency usually makes these methods seem much less interesting in opposition to an more and more concentrated benchmark in bullish markets, as seen within the ongoing US tech rally of 2024.
The Broader Dangers of Benchmarkism
The unintended penalties of benchmarkism lengthen past particular person portfolios. By focusing solely on beating the benchmark, many institutional traders have turn out to be hostages to indices. This focus can result in misallocation of capital, the place dangerous investments turn out to be overvalued and safer ones stay underappreciated. A transparent instance of this was throughout the late Nineteen Nineties tech bubble, when know-how shares turned grossly overvalued as they gained bigger and bigger weights within the indices.
Worse nonetheless, regulatory frameworks can reinforce this habits. In international locations just like the Netherlands, company pension funds are required to elucidate why their efficiency deviates from the benchmark, usually penalizing funds that pursue extra defensive methods. In Australia, the “Your Future, Your Tremendous” regulation pressures traders to stay to benchmark-like returns, even when it may not be in the perfect long-term curiosity of their beneficiaries.
The end result? Skilled traders, sure by fiduciary duties and regulatory oversight, can’t scale back absolutely the threat of their fairness portfolio to keep away from falling behind their more and more concentrated benchmark, even in markets that exhibit speculative bubbles or systemic instability.
The Position of Index Committees
The affect of benchmark suppliers, resembling MSCI, is one other essential issue to think about. These committees wield immense energy in deciding which shares or international locations are included in an index. Their selections, usually formed by lobbying efforts, have profound implications for international funding flows. A notable instance is the inclusion of native Chinese language shares in international indices since 2018, which prompted traders worldwide to allocate capital to China, no matter particular governance points or geopolitical threat concerned.
Index suppliers are additionally lobbying to embed their benchmarks into regulatory frameworks. Latest strikes in Brussels to include Paris-Aligned benchmarks into the Sustainable Finance Disclosure Regulation (SFDR) illustrate how the subjective decisions of index suppliers can steer large-scale funding flows. But these indices usually are not at all times constant.
For instance, Nexans, an organization central to the vitality transition, was excluded from the Paris-Aligned Excessive Yield Index as a consequence of its carbon emissions, whereas Ford Motor — a largely carbon-fuel-based automaker — was included. Such inconsistencies reveal the dangers of relying too closely on benchmarks.
Benchmarks Unchained: Is There an Escape?
How can traders break away from the benchmark entice? Over the previous decade, sustainable and impression investing have gained appreciable momentum. Excluding tobacco or fossil gas shares, as an example, usually results in deviations from customary benchmarks. As extra traders undertake sustainability standards, they’re pressured to rethink the position of benchmarks. They’ll not justify their funding selections by merely saying, “It’s within the index.”
This shift encourages a rethinking of funding goals. By incorporating sustainability standards and impression of their funding course of, traders are beginning to transfer past the slender deal with relative threat and return, embracing a 3rd dimension: sustainability. This opens the door to lowering benchmark dependence, prioritizing absolute threat, and fostering a clearer understanding of “realizing what you personal.”
Worse than Marxism?
A provocative article by Sanford C. Bernstein & Co. in 2016, “Why Passive Funding is Worse than Marxism,” ignited the talk on benchmark investing. Whereas the comparability was exaggerated, it highlighted an vital query: Who will likely be left to find out market costs — speculators or traders?
If skilled traders adhere too strictly to benchmarks, market costs will more and more be set by a small group of energetic gamers. The composition of this group is essential, however there’s no assure they may make markets extra environment friendly. As we noticed with the 2021 GameStop quick squeeze, speculative retail traders leveraging high-risk positions can drive costs to bubble ranges and push extra disciplined traders who’re centered on fundamentals to the sideline. The extra traders align with benchmarks, the extra fragile markets turn out to be as capital is allotted primarily based on the composition of an index somewhat than fundamentals.
Adapting Rules and Funding Ideas
To completely escape the benchmark captivity, there must be a broader rethinking of regulation and funding ideas. Regulators, as an example, may focus extra on absolute threat somewhat than relative threat when evaluating efficiency. This may shift consideration away from short-term monitoring error and as an alternative emphasize long-term threat administration. By specializing in a portfolio’s volatility or resilience throughout market downturns, somewhat than its proximity to the benchmark, traders can regain the liberty to make extra considerate, risk-aware selections.[ii]
Furthermore, pension funds and institutional traders commonly revisit their funding ideas. Benchmarks can turn out to be inflexible requirements that don’t align with the fiduciary obligation to guard and develop capital over the long run. Common evaluate of the benchmarks’ position in portfolio administration may help make sure that managers stay centered on sustainable progress and preservation of capital, somewhat than getting slowed down in short-term relative efficiency discussions.
A Return to the Elementary Benchmark
Finally, one of the simplest ways to beat the benchmark is to disregard it — at the least within the quick time period. Warren Buffett’s well-known rule, “Don’t lose capital,” must be the guiding benchmark for all traders. By specializing in absolute returns and minimizing pointless threat, traders can keep away from the distortions brought on by benchmarkism.
Underrepresented segments in benchmarks, resembling small caps or defensive shares, usually present compelling alternatives, particularly in durations of elevated market focus like right this moment. Equally, fallen angels — bonds that downgrade from funding grade to excessive yield — can turn out to be attractively priced as a consequence of pressured promoting by benchmark-driven traders. These inefficiencies are the funding alternatives that contrarian traders can exploit.
An investor’s edge may subsequently come not from being smarter, however from being much less constrained. Right here lies the paradox: by letting go of the fixation on benchmarks and specializing in fundamentals and important dangers like dropping capital, traders can unlock hidden worth and obtain long-term efficiency — even outperforming the benchmark.
Listed below are some film concepts: Misplaced in Benchmarkland, The Benchmark Redemption, Gone with the Benchmark, and Breaking Benchmarks
Hyperlink to analysis papers by Pim van Vliet.
[1] https://www.businessinsider.com/low-volatility-etfs-attracting-big-inflows-2011-12
[i] See Bernstein (2012) Capital Concepts: The Inconceivable Origins of Fashionable Wall Road.
[ii] Swinkels, L., Blitz, D., Hallerbach, W., & van Vliet, P. (2018). Fairness Solvency Capital Necessities-What Institutional Regulation Can Study from Personal Investor Regulation. The Geneva Papers on Threat and Insurance coverage-Points and Follow, 43(4), 633-652.