We’re delighted to announce we are actually the Official Crypto and Web3 Associate of Tottenham Hotspur, certainly one of England’s most iconic soccer golf equipment. Forward of the 2024/2025 season, we would be the Official Sleeve Associate for all Tottenham Hotspur Males’s and Ladies’s groups.
Kraken and Tottenham share a forward-thinking imaginative and prescient for how one can leverage cutting-edge applied sciences to push boundaries and improve the shopper and fan expertise. The partnership will give attention to advancing soccer followers’ understanding of crypto and creating new experiences that can deepen their connection to the game and the Tottenham group.
This partnership is the following milestone inside our broader world advertising and marketing technique to satisfy our viewers the place they’re with best-in-class Web3 integrations and follows our current partnership announcement with Atletico de Madrid.
All through our partnership with Spurs, we’ll create thrilling content material and unforgettable experiences that purpose to strengthen their reference to the membership, using crypto schooling and Web3 know-how as a key element to participating followers.
All through our partnership with Tottenham, we’ll have interaction the membership’s world fan base via unique content material and fan pop-ups. We’ll present behind-the-scenes entry to each our personal and Tottenham Hotspur occasions.
Kraken Chief Advertising Officer Mayur Gupta: “Spurs supporters and the crypto neighborhood each have an undeterred and relentless ardour for what they imagine in. Kraken’s imaginative and prescient is that crypto, like soccer, ought to be accessible to everybody. We’re thrilled to associate with Tottenham Hotspur to convey this inclusive monetary know-how to a bigger viewers of soccer followers.”
Tottenham Hotspur Chief Income Officer Ryan Norys: “As a membership that goals to drive innovation in the whole lot we do, we’re delighted to associate with one more forward-thinking model in Kraken – a real chief in its area, recognised all through the Web3 business for its emphasis on schooling across the crypto ecosystem. We look ahead to bringing our followers a spread of thrilling occasions and experiences all through the course of the partnership.”
We may even enhance our connection to F1 by turning into the Official Crypto and Web3 Associate of F1 DRIVE – London, a first-of-its-kind immersive karting expertise that sits under the enduring South Stand of the Tottenham Hotspur Stadium. Each we and Tottenham Hotspur will host interactive competitions to additional have interaction followers who’re excited by sports activities and finance.
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