
OTTAWA (Reuters) -Canada’s Competitors Bureau is suing Alphabet (NASDAQ:)’s Google over alleged anti-competitive conduct in internet advertising, the antitrust watchdog stated on Thursday.
The Competitors Bureau, in an announcement, stated it had filed an software with the Competitors Tribunal looking for an order that, amongst different issues, requires Google to promote two of its advert tech instruments. Additionally it is looking for a penalty from Google to advertise compliance with Canada’s competitors legal guidelines, the assertion stated.
A spokesperson for Google stated the criticism “ignores the extreme competitors the place advert consumers and sellers have loads of alternative and we look ahead to making our case in courtroom.”
The Competitors Bureau opened an investigation in 2020 to probe whether or not the search engine large had engaged in practices that hurt competitors within the on-line adverts business, and expanded the probe to incorporate Google’s promoting know-how providers earlier this yr.
The case follows the U.S. Justice Division’s effort to point out Google monopolized markets for writer advert servers and advertiser advert networks.
The closing arguments within the U.S. case had been made on Monday.
Earlier this yr, Google supplied to promote the advert trade to finish an EU antitrust investigation however European publishers rejected the proposal as inadequate, Reuters first reported in September.