(This Aug. 21 story has been corrected to say gross order worth, not income, will rise three-fold, in paragraph 4)

BENGALURU (Reuters) – India’s Zomato mentioned on Wednesday it’s going to purchase the film and occasions ticketing companies of digital funds agency Paytm for $244.2 million because the meals supply platform appears to beef up its fast-growing ticketing enterprise.

The acquisition bolsters Zomato’s presence in India’s on-line ticketing marketplace for motion pictures and stay occasions, presently dominated by Reliance-backed BookMyShow.

Paytm, which has been BookMyShow’s closest competitor since 2017, will now hand over its market share to Zomato by promoting its ‘ticketnew’ platform, which sells film tickets, in addition to its ‘Insider’ platform, which handles tickets to stay occasions.

Zomato sees the acquisition boosting gross order worth at its non-core companies by greater than three-fold within the subsequent two years, it mentioned in a letter to shareholders.

The non-core companies of restaurant desk reserving providers and an occasions organizing and ticketing unit accounted for simply 2% of Zomato’s complete income final yr, however have been additionally its fastest-growing segments.

Zomato started working its ticketing enterprise greater than a yr in the past.

As a part of the settlement, Paytm’s platforms would to proceed to supply ticketing providers for 12 months earlier than transitioning solely to Zomato’s newly launched ‘District’ cellular utility.

Moreover, Zomato will take in roughly 280 staff from Paytm’s leisure ticketing enterprise.

Paytm constructed its film ticketing enterprise in-house and bought Insider and TicketNew for two.68 billion rupees between 2017 and 2018.

Nevertheless, the corporate is now exiting these companies to concentrate on its core funds and monetary providers operations, following a January order from India’s central financial institution to wind down its banking unit.

($1 = 83.8680 Indian rupees)