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November marks the 14th annual Monetary Literacy Month and the purpose of this yr’s marketing campaign is to get individuals to speak concerning the taboo topic of cash.

Monetary Literacy Month is led by the Monetary Shopper Company of Canada (FCAC), the federal government company that supervises federally regulated monetary organizations and protects the rights and pursuits of shoppers. In 2021, the FCAC launched its Nationwide Monetary Literacy Technique, a five-year plan that goals to create monetary resilience in at present’s evolving digital world — together with growing monetary literacy amongst Canadians.

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“Canadians face an more and more advanced and digital monetary market. The worldwide pandemic has magnified financial challenges and disparities for many individuals,” in response to the FCAC’s strategic plan. “This historic occasion additionally uncovered the truth that monetary vulnerability can have an effect on anybody — no matter revenue, background, or schooling.”

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“Cash in your thoughts? Discuss it!” is the theme of this yr’s marketing campaign. The FCAC say that talking about cash builds monetary confidence.

“Speaking helps us join and be taught from one another, and is a vital technique to share data,” stated Werner Liedtke, the interim commissioner for the FCAC, in a information launch. “Having conversations about cash with individuals you belief can construct confidence and open the door to optimistic monetary outcomes.”

In keeping with a latest survey by Edward Jones, 59 per cent of Canadians didn’t obtain any monetary schooling at school. Of these individuals, 41 per cent rated their means to handle their private funds as “okay” at greatest. The survey additionally discovered that millennials have been the era most certainly to consider they might profit from the assistance of a monetary advisor, at 80 per cent.

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Simply in time for Monetary Literacy Month, a brand new platform from Co-operators Group Restricted seeks to cater to that very cohort, by providing insurance coverage recommendation to youthful Canadians.

“Whereas we regularly flip to our pals or household for monetary recommendation, they won’t have all of the solutions on the subject of insuring your first mortgage or defending your rising household,” stated Jessica Baker, government vp of retail wealth for Co-operators. “This new platform has skilled insurance coverage recommendation, tailor-made to the younger Canadians who want it throughout life’s greatest moments.”

The platform offers monetary data and recommendation on planning for the long run, together with assets for people who find themselves coming into the workforce, shopping for their first dwelling, or having youngsters.

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